This week’s episode of Tuesday Table Talks features guest Michelle Robinson of DemiBlue. Discussing the power of the black dollar in the billion-dollar nail industry. She will discuss her company DemiBlue, why she started the company, and what’s in the future for her and black-owned businesses in the beauty industry.
The power of the black dollar is an undeniable force. It is a force that has been growing stronger and stronger in recent years, particularly within the beauty industry. With black consumers spending an estimated $1.2 trillion on beauty and personal care products each year, it is clear that black dollars hold a significant amount of power.
One woman who understands the power of the black dollar better than most is Michelle Robinson, founder of DemiBlue. DemiBlue is a black-owned nail polish brand that has been making waves in the industry since its launch in 2019. Robinson started DemiBlue as a way to create a brand that was inclusive and represented all women, particularly black women who have historically been left out of the beauty conversation.
Robinson believes that the power of the black dollar can be harnessed to create positive change in the beauty industry. She believes that by supporting black-owned brands like DemiBlue, consumers can not only look good but feel good about where their money is going. Black-owned brands often employ and support black people, creating a cycle of economic empowerment that has the potential to lift entire communities.
Looking forward, Robinson sees a bright future for black-owned businesses in the beauty industry. With more and more consumers looking for inclusive brands that represent all people, black-owned brands like DemiBlue are poised to become major players in the industry. By investing in the power of the black dollar, we can create a more equitable and just beauty industry for all.
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